73. Stan Clark - Eskimo Joe’s - Secrets Behind Oklahoma’s Most Recognized Brand

59 minutes

Stan Clark is the Founder and CEO of Eskimo Joe’s, one of Oklahoma’s most recognized tourist attractions. As an entrepreneur, Stan has created multiple businesses and loves sharing the stories and secrets behind his entrepreneurial success.

In this episode, Stan tells the story of how he created and grew Eskimo Joe’s in his early twenties to be the institution it is today. He talks about the origin of the Eskimo Joe’s name and logo, their journey in selling clothing and merchandise, and why he bought his business partner’s share of the company to become a sole proprietor.

Clark sheds light on how he pivoted his bar’s business strategy and product offerings after the legal drinking age was raised to 21, as well as how the environment of Eskimo Joe’s has evolved over the decades. He also speaks on deciding against franchising Eskimo Joe’s, his collaboration with Oklahoma State University, and his secret to building a strong, fun company culture with unbeatable customer service.

Connect with Stan:

Visit his website

Learn more about Eskimo Joe’s

This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.

Make sure to SUBSCRIBE to “How That Happened” to receive our latest episodes, learn more about our guests, and collect resources on how to better run your business.

More episodes from How That Happened

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Introducing "How That Happened" with Robert Wagner and Aaron Ackerman
24:49
Start listening to Introducing "How That Happened" with Robert Wagner and Aaron Ackerman
24:49